5 Things We've Learned on our Bold Journey – As Bold As

5 Things We've Learned on our Bold Journey

Posted on 24 June 2016

Hello Bold Riders! 

I thought I’d give you a quick insight into what we’ve been up to at Bold HQ over the past while and some exciting things on the horizon.

This one is a personal one from me, Joyce, Founder of As Bold As on 5 things I’ve realised since starting this venture.

 

1. Finding a partner

This time last year I was lost in rural North Portugal, scouting out a manufacturing partner. This was after about 6 months of trying other manufacturing hubs: Hungary, Italy, Poland, Taiwan. I learned a lot from this journey, like there is a market for Baby Dior Skiwear!

Much like the dating game, I also learned to go with my instincts. My manufacturing partners were a family business with generations of technical manufacturing experience in high-end ski, cycling and golf wear. I couldn’t really have asked for more. They were respectful, cooperative and we formed an honest partnership.

 

partnership

2. Wake up with determination, go to bed with satisfaction

When you pour your life and soul into a collection, it can be seriously daunting to sit across from retailers and get their verdict. So the relief and satisfaction has been enormously gigantic to get positive comments and encouragement from some of the most respected retailers in women’s cycling. And exhale…

 

3. No choice but to multi-talent

 I used to call myself a Jack-of-all-trades, now I’ve decided to rebrand to “multi-talented”. One minute you’re trying to suss out what kind of freight insurance you require, the next you’re location scouting for your photoshoot. The end result: variety!

Plus you’ve no choice but to get the job done. I’m lucky to have some good business and creative heads around me which I call on regularly to tease out any conundrums.

 

multi talented

 

 4. Life can’t stop

I’ve grown as a person, physically! I’m now nearly 9 month’s pregnant* and also in the thick of launching a business. If you were to do everything in life consecutively… I’d probably have a lot tidier hair! But sure half the time it’s hidden under a helmet so it doesn’t really matter. Sometimes you just have to  bite the bullet, take a leap of faith, carpe diem, enjoy the ride.

 *I wrote this 2 days before the arrival of my little boy! Delayed sending due to baby-chaos-and-fun

Pregnant cycling

 

5. I still love cycling

There is a risk turning your passion into your business: it might lose some of its allure. Luckily for me, that hasn’t been the case. The benefits to cycling are just too huge! Feel that wind through your hair, fly past traffic, free parking, zero emissions and we all know that the earth sends a little extra luck to those on two wheels.

 

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2 comments

  • Rita Kae: September 22, 2016

    Hello Joyce I can only imagine the work and planning involved in setting up asboldas.

    your story as to how you stared this venture and your personal details and love your
    of cycling makes it very appealing.

    I will pass on your details to my family.

    Regards to Gearoid and best wishes to you all.

    Rita

  • Rita Kae: September 22, 2016

    Hello Joyce I can only imagine the work and planning involved in setting up asboldas.

    your story as to how you stared this venture and your personal details and love your
    of cycling makes it very appealing.

    I will pass on your details to my family.

    Regards to Gearoid and best wishes to you all.

    Rita

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