A Bold Goodbye – As Bold As

A Bold Goodbye

Posted on 20 March 2019

So I started a journey...

With the vision of creating clothing for journey and destination.
I did that, and my-oh-my it has been an epic journey!

As Bold As Bike Joyce Brereton
Many highs included a launching great online presence from a tiny start-up with big ambition.

Many lows included trying to balance the marketing demands of a new brand with the big supply chain logistics – head melt!

My favourite part?

There are too many but here are a few:

  • My customers: you took a gamble on a little known brand and I trust my kit is keeping you dry and smart on your daily commute
  • Courage: The relief of taking a leap of faith and just doing it after many years of wondering “what if?”
  • Real life MBA: learning the nuts and bolts of a business that no strategy course could teach you.
  • Community: meeting an amazingly supportive community of people who fill me with creativity, laughter, admiration, determination and gave me the full sense of what those words really mean. Without the people, you’re not even in the starting blocks.

I couldn’t have lasted the pace of this journey without the support of Gearoid, my Mum and brothers (my forever cheerleaders).
So now for the end of a journey….
Goodbye for now but maybe I’ll see you on the bike sometime soon?

As Bold As Bike

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