Press – As Bold As


Tandem Tea Tour Logo

"The jackets are like a most trusted, loyal friend that never fails to give you a hug and help you through your hour of need. We were hit almost daily with heavy down pours or light drizzles usually at the end of the day to match our spirits and can say with absolute certainty that they are 100% waterproof." interview with Joyce Brereton As Bold As women's cycling clothing stylish fashionable

As Bold As "creates and sells cycling clothing that is practical, durable and (the key) fashionable."


Vamper women's cycling clothing waterproof

As Bold As "has worked to incorporate the technical design elements of dedicated cycling wear with a dose of urban chic: waterproof, windproof, breathable fabrics with sealed seams and high-visibility detailing are combined with street styling to keep you looking the part when you’re not pedaling."


As Bold As Queen of the Mile Press Lorna North

As Bold As is a "lifestyle cycling brand that bridges the gap between style and function. These designs replace the high vis, shapeless kagool with beautifully cut, waterproof parkas and jackets that still manage to incorporate the practical and safe elements you need on your commute"


Irish Times Stylish Cycling Clothing    

 "ON YER BIKE WITH IRISH LABEL: Cycling enthusiast Dubliner Joyce Brereton is a mechanical engineer whose first job was a visual effects artist for a film company in Soho. Back in Ireland, most of her cycling gear was bought online because she couldn’t find what she wanted here, so one day she started to make her own prototypes. The result is the launch of her own label called asboldas in waterproof and breathable fabrics with high-end finishes.

“It is designed in Ireland and made in Portugal with fabrics from Taiwan which is the centre of excellence for innovative fabrics”.



Velovixen women's cycling clothing stylish

 "Veeeeery impressed by the brand new As Bold As range - a real labour of love, with classy design, stunning colours and top quality finish."



"At last clothing tailored for women on and off the bike" - The 5 Mile Cyclist

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